What do you think of this advertisement?
It portrays the notion of friendship with a background score of eternal friendship song of bollywood. But, somehow, I disliked it a lot. I might be labeled as ‘living fossil’ but I strongly disagree with the subtle message circulated in the garb of an advertisement meant for promoting sale of Sedan class cars.
Are they trying to say that if only you belong to some affluent family or your dad owns a luxury vehicle, you can have bunch of friends. I am not sure how a kid of present generation of 6 – 16 yrs would perceive this clip but it stealthily tries to distort the notion of friendship for sure. The kids actually behave like some ‘yes men’ who sport fake smile while sharing their belongings or helping each other with an ulterior motive of getting a ride in the big sedan by the end of the day.
Is it not the first glimpse of that class who would grow up into ‘Janta nahin mera baap kaun hai!’(Don't you know...who is my daddy!!) breed? I feel agitated with this kind of media promotion because I believe that media does pla!y a strong role in our lives .It has some impact or other on the mind of its viewers however the degree of impact depends on the IQ, EQ and maturity level of the person.
Earlier also when I wrote aboutthis advertisement with so called new age ’cool’ lingo and posted it in my FB page, many people( some of them were parents!) termed me as too sensitive and over-reactive. But somehow, I just do not feel comfortable while watching this kind of stuff. Might be I am turning into a ‘living fossil’ in real sense!